tag:blogger.com,1999:blog-730948273462264095.post4593542504171937096..comments2023-10-05T12:11:58.771+01:00Comments on It's all about the conversation...or is it?: I'm a subscriber, get me out of here!Anonymoushttp://www.blogger.com/profile/06536313147260778120noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-730948273462264095.post-45377967970288624432011-02-13T09:35:48.404+00:002011-02-13T09:35:48.404+00:00Amy, thanks for the feedback. I think we can agree...Amy, thanks for the feedback. I think we can agree to disagree on #9. In terms of other unsub options, chaeck out this hilarious Groupon page http://www.groupon.com/charleston/unsubscribedAnonymoushttps://www.blogger.com/profile/06536313147260778120noreply@blogger.comtag:blogger.com,1999:blog-730948273462264095.post-13899221190452388542011-02-11T21:46:40.796+00:002011-02-11T21:46:40.796+00:00I love #7. It's something we actually don'...I love #7. It's something we actually don't do right now at BSF (we're an email service provider ourselves), but will start. <br /><br />Also, I know opinions on #9 will differ, but I disagree with the confirmation email. I realize it serves as a record of the unsubscribe, but I think the emails should stopped immediately with just a confirmation web page. <br /><br />We give 7 tips on our blog: http://blog.blueskyfactory.com/best-practice/7-tips-to-improve-your-unsubscribe-process/ - I like Tip #7 - test it yourself! I'll also add that you should test other email opt-outs to see what others are doing. Get ideas from other campaigns.<br /><br />Great tips!<br /><br />Amy Garland<br />Marketing Manager, Blue Sky FactoryUnknownhttps://www.blogger.com/profile/16515761732884939884noreply@blogger.comtag:blogger.com,1999:blog-730948273462264095.post-23124314891583264482011-02-11T17:30:43.589+00:002011-02-11T17:30:43.589+00:00Hi Jordie.. you are right. I think that most marke...Hi Jordie.. you are right. I think that most marketers I work with actually don't realise the problems the Spam button causes long term!Anonymoushttps://www.blogger.com/profile/06536313147260778120noreply@blogger.comtag:blogger.com,1999:blog-730948273462264095.post-7759796853669579602011-02-10T17:09:00.546+00:002011-02-10T17:09:00.546+00:00Here is my tip that should replace nr 2:
2 - Don&...Here is my tip that should replace nr 2: <br />2 - Don't! make users log in to unsubscribe.<br /><br />Making people jump through hoops before they can unsubscribe will only make them angry. Why do you need them to confirm their identity, you sent them the email. Remember, the spam button is just one click away.Jordie van Rijnhttps://www.blogger.com/profile/16038380768703844072noreply@blogger.com