Saturday, 19 January 2013

Getting High On Customer Reviews..Literally

Amazon has this positive review somewhere on its site.

''Based on the strong recommendations of a number of reviewers on the Amazon site, I recently took a bottle of 2011 Barrettine to a dinner party to which I and my wife had been invited. Handing the bottle proudly to our hostess with the obligatory box of Neuhaus chocolates, I was disappointed to see her somewhat frosty reaction. Assuming this was a judgment on the small size of the bottle, I assured her that Barrettine's had not yet acceded to the popular demands for a full 75cl bottle and that the smaller volume of the bottle should be in no way be seen as detracting from its overall quality. When I later heard the sound of her crying behind the kitchen door, I assumed that this was the result of some disappointment at the over-cooking of the salmon, but in a later email from my hosts I have since been informed that a bottle of Barrettine's is not universally appreciated at such occasions.

I mention this story simply to help other readers avoid such a social 'faux pas' themselves, and in future I will certainly test out my hosts' attitudes with some indirect questions about Barrettine's at the point of invitation. Still, in the context of a wider milieu of cultural mediocrity, I say 'hats off' to Barrettine's for a product that can still excite such strong passions and debate.''


But what is the reviewer, amongst many other's, reviewing? A fine Claret? A Single Malt Whiskey?

Wrong...nothing less than a bottle of methylated spirits



You really do need to check out the rest of the reviews..much better than hotel and restaurant reviews that have been left by the owners themselves! A Ramada hotel being exposed here

Friday, 18 January 2013

We All Want Our Video To Go Viral

Why?

Well not necessarily because of the views its getting but because we've put something out there that people want to share.

Many branded videos for example get views just because of the marketing budget put behind it . So it's not surprising when content like this from Nike gets over 4 million views and counting







But in reality viral means that the content has been shared, usually via Facebook or Twitter so it was great to see from this Joinvan infographic that the most shared piece of video in 2012 was the Kony2012 piece



Now of course the star of 2012 was of course Psy's Gangnam Style video with over 1 billion views and its amazing the varitaion and copycats it has spawned.





But what makes a video go viral?

Well, according to Hubspot, key considerations include

- keep it short
- having a strong brand persona
- get the 'Is it real?' question asked
- Make it funny

The full list can be seen here

And if you dare go to the bottom of this post, you may even see my own Gangnam Style take.



Woods and Mcllroy beware !











You can always get your Gangnam Style at JibJab.comhttp://www.jibjab.com/holidays/christmas/gangnam_style

























15 Mobile Marketing Websites You Must Read- Infographic

Tuesday, 15 January 2013

hmv.com No More

This is such a depressing holding page



But slightly ironic in the fact that one of the reasons for the decline of this famous brand is the competition from online sales via Amazon and Play.com to name but 2.

And what do the administrators do? Switch off hmv.com


Thursday, 10 January 2013