My Interview for Social Media Citizens

I had the pleasure of being interviewed by Giedrius Ivanauskas for Social Media Citizens earlier this month.


G: How would you define a social media “influencer”?

GC: I define influence as being able to change other people’s behaviour or thoughts. Influencers in Social Media need not have thousands upon thousands of followers or fans, but should be able to use their connections to change behaviour and create conversations with them. Real influence also means that these actions are spread onwards to stimulate conversations in the wider community.

And of course brands can be influenced themselves, not by single powerful influencers but by many influencers speaking as one in the ‘crowd’. Look at how companies like Starbucks use consumers to influence products and services via mystarbucksidea 

G: How do you measure the influence?

GC: Funnily enough I look at the whole spread of a person’s footprint.

The rest of the interview can be read here