Following on from my recent posts
' What we learned selecting an ESP Partner: Work Backwards' and
'Picking a ESP?' , I thought you might be interested in the Whitepaper produced by ClickMail
'Digital Marketing Solutions Guide: 29 Factors to consider in 2012'
For each of the 29 factors, this guide covers:
- Why it matters
- What to look for
- Which questions to ask
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