I've read a couple of pieces on this topic in the last few days, so here they are
Mistake No. 1: Neglecting Buyer Needs
Mistake No. 2: Blasting the Same Message to All Contacts
Mistake No. 3: Failing to Adapt Messaging
Mistake No. 4: Not Linking to Your Website
Mistake No. 5: Ignoring Mobile Email Readers
Mistake No. 6: Not Having a Strategy in Place
Read more: http://www.marketingprofs.com/articles/2012/8624/six-email-marketing-mistakes-to-avoid#ixzz233W4DRS1
Not running the SPAM checker
Sending One Big Image
Forgetting the TEXT Version
Over-Zealous Design / CSS Styling
Not Testing Enough
Ignoring CAN-SPAM Compliance Requirements
Ignoring the Inbox Previewer
Deleting and Re-uploading Lists for Each Campaign
Using Poor Email Structure
Not Designing for Blocked Images *
*Read the detail at Top Email Marketing Mistakes | Business Email Marketing Blog - Pinpointe
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