Monday 6 August 2012

The Rise of the Distracted Viewer

In February 2012, the Pew Internet and Life Project came up with a few nuggets

The Rise of the Connected Viewer


52% of adult cell phone owners use their phones while watching television

35% of cell owners who use the internet, email or apps on their phone used their phone to visit
a website that was mentioned on television


The Rise of the Distracted Viewer

38% of cell owners used their phone to keep themselves occupied during commercials or breaks
in something they were watching

The Rise of the Unbelieving Viewer


22% of cell owners used their phone to check whether something they heard on television was 
true or not


The full report is available here

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