- There are approximately 4 billion mobile phones worldwide
- 3 billion are SMS enabled
- 1 billion are smartphones
- 2014 is the year mobile internet usage is destined to overtake desktop internet usage
- 74% of consumers will wait 5 seconds for a web page to laod via their mobile device before abandoning
- 46% of consumers are unlikely to return to a mobile site if it didn't work properly last time
- 61% of customers who visit a mobile unfriendly site will go to a competitor's site
- 38% of smartphone users have completed a purchase from their device
- Mobile devices now account for 36% of all email opens
- Visa predicts that 50% of all transactions will be via mobile by 2020
Stats courtesy of Mobile Marketing Strategies Knowledge Bank
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