Mobile Consumers Want Local Information and Fast!

Figure 1

Mobile Consumers wanting Local Information and Fast are some of the key take outs from the Keynote Systems 2012 Mobile User Survey

The report is interesting in that it highlights the top activities that smartphone users undertake on their phones.

The Top 5 include ( see Figure 1)

1. Access local information
2. Search for information
3. Participate in social media/networking sites
4. Read news and entertainment
5. Find local services

 Surprisingly according to this survey, playing games and checking emails is down in the other section.

The main difference between Smartphone users and Tablet users was that the former were more likely to want to access local information ( probably as they carry their phones out and about more often), while Tablet users were more likely to use it for entertainment ,eg watching videos.

Whatever information they are trying to access, one key factor is load time for the website. Slow response time is a key frustration. This is the case for both users who are mobile or who are sat at their desks using a PC.

After all, there is nothing worse when having a conversation than waiting and age for a response!

The report pdf is available here