Ralph Lauren's Beautiful Cart Abandon Email

I was doing a piece of cart abandon research and left an item in my cart on the Ralph Lauren site.

About 4 hours later this beautiful email arrived in my inbox.

I think when brands hesitate about 'chasing the sale' - and rightly so - then this is a timely reminder of how it can be pulled off with a certain grace. It's a nudge rather than a full push in the direction of the basket