Monday, 8 October 2012

How To Lose ( Get Rid Of) Customers...Fast!

How would you like it if one the brands you haven't used for a while turned tried to re-activate your usage?

I'd imagine you'd think that was par for the course.

So when I saw this subject line from Ladbrokes, I thought they might be trying to encourage me back for the odd flutter



So maybe not the catchiest of messages but I know what they meant. I haven't indulged in that little vice for a while

But what would you think of a brand that then said, we are going to charge you if you don't come back?

Which is what they are saying here

''It's been a very long time since you have used your Ladbrokes account and we are writing to inform you of the choices that are available on how to manage the credit balance that remains on your account. If you do not take action then after a minimum period of 28 days from the date of this email we will begin to charge an Inactive Account Fee''

Now I know every customer comes with a cost. From the tiny data storage element to the cost of sending me an email. Both, in the grand scheme of things pretty tiny to be honest, especially when you consider that they are actually holding some of my money in a bank account of their own, receiving interest.

Apparently this inactivity fee is stipulated somewhere in the T's and C's..but still, it does seem a little over the top.

Anyway, time to try BetFair

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