Santa Is Officially On Holiday

Well, according to the Google Santa Tracker anyway

Nice holding page

Improving Data Capture with Social Sign-in

I was very pleased to be invited to the Silverpop Customer Summit, Amplify , this week in London

One of the topics raised was that 77% of people  said they would prefer Social Sign-in as opposed to other methods of registration. In fact that number is now as high as 85% in the UK according to research from Janrain

Other takes outs include that

• 78% of consumers admit to having given incorrect profile info
• 82% might leave a website if asked to register the traditional way

( Funnily enough Janrain doesn't offer Social Sign-in to register for the report)

This reminded me of the Google Checkout video that raised a few laughs last time I presented it at a conference last year

Enjoy!

Silverpop were actually the first in the industry to introduce this

Social Drives Business Success

A recent Google MillwardBrown survey in Europe showed that 81% of high growth businesses are using social tools to drive growth

This is certainly an interesting correlation but of course it doesn't mean that we should dive head first into every social application available to us.


I heard an interview with Rick Wion. Director of Social Media at Macdonalds ( iStrategy San Francisco 2012)who was asked about how they evaluated what Social tools to use. He correctly pointed out that it wasn’t about choosing a technology that solved a business application but one that ’relevancy for our customers’ and so help MacDonalds reach their marketing goals.

Social is everywhere but it is not the same thing to everyone.

Social has become big at double speed because it gives people a way of doing what comes naturally to them, expressing themselves, whether that be the sharing of stories, complaining, giving advice or just generally hanging out for no real reason.

But you can’t crowbar Social into your Marketing Programmes. It’s either a natural fit or it isn’t. 

It doesn’t have to involve a ‘conversation’ between you and the consumer, but it could be a way of you giving the consumers an opportunity to talk with each other, or just allow people to win stuff!!

So for Social don’t just see Facebook and Twitter. Also see blogs, communities, forums, ratings and reviews and so on.
( original post here) 


And as is expressed in the report, let's not forget the importance that social tools can play inside a business as well.


The chart below from the report shows how social tools are used and their impact to connect people and share ideas

But the tools are seen as making real contributions to this as well as saving time, improving quality and cutting costs.

We all know that Social is here to stay, but it would seem that it's here to stay and improves the way we run our businesses as well.

Report can be downloaded here

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Another Reason for the Mobile Wallet

Ok..So if Email is Dead ...

Why are Google trying so hard to get people to ditch their Hotmail and Yahoo etc. accounts and move over to GMail ?

They are promoting Email Interventions  to get you to convince your wayward friends to convert.

Here is there YouTube video explaining how you can help your friends from the embarrassment of outdated email addresses

There must be a reason to put this effort in.

Yahoo and Hotmail are more popular as web destinations as well being more popular as email clients ( see campaign monitor stats here)  and Google want to change this. Google realise that the email address is still the key to this.

I wrote a post on this last year on Email being the key to multi-channel marketing where I referred to an article that stated '' The integration of social, mobile and e-mail has already begun to settle inside the inbox'' 


And to win that battle it's going to be easier on your own soil !... in particular if you already have Google+ and mobile options.


You could always send me any comments at gcuzziol@gmail.com..and I didn't need an intervention