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Connect Europe 2012

I'm looking forward to this years Connect Conference from eCircle.

In particular the Integrate sessions from We Are Social on Heinz's use of Social Media and ''Integrating Content, Social and Email'' by Dave Chaffey from Smart Insights

But most of all, am looking forward to attending a conference without the need to prepare a presentation!

IKEA 365 Campaign -

It seems that IKEA are running a 365 day long campaign - thats longer than the shelving they sell, when I get my hands on them!!

Not seen it how they have tied it in with Social, Mobile and bringing the global local, but a great opportunity missed if they don't integrate with other channels

An A to Z of eCRM - O

O is for Offline or Online?

Or Both?

Only 10% of brand conversations take place online.

Google stated recently that 97% of commerce still happens off line

The shopping malls of Europe are not devoid of people on a Saturday afternoon because they are sitting at home being online.

A large percentage of our digital activity drives people into traditional bricks and mortar - even if the final sale doesn't place there.

We need to remember that in most cases, it is not a case of one or the other but both.

 Our audience will expect us to realise this and expect us to be consistent

An A to Z of eCRM - I

I is for Integration

Integration of course means having a consistent message through each channel by actually deciding what eCRM is there to do for you. Does your eCRM fall into the PR, Marketing or Customer Services camps? Or all of them?

I’m a big fan of having a Big Idea that can be conveyed across different channels, as long as we remember that the channels have different strengths and weaknesses and that the customer might want different things from different channels depending on where they are in the Purchase Cycle. 


And remember that even in this 'On-line' world, the majority of commerce still takes place off line, so your eCRM needs to be consistent to what happens when the customer visits the bricks and mortar!