What Do' 'Likes'' Make? Infographic

More 'Pinteresting' Stuff on Pinterest Users

Following on from yesterday's post 'It's Not for Girls', I came across this infographic on Pinterest users that might be of interest...but then again, it might not.

It's Not For Girls

First we had the 'Yorkie' Bar




Then we had 'Man -Bags'



Dr Pepper take a stance




Now it's ''Manteresting''..when Pinterest isn't enough for you

Quickly followed by

Dudepins , Punchpin and Gentlemint .


Maybe, because Pinterest Women outnumber Pinterest Men by over 2 : 1, as you can see from the infographic below

The World Park Campaign

Phygital* - Will The Real QR Code Please Stand Up

A read an interesting piece from Adam Hutchinson the Lead UX Architect at EHS4D ( in fact there he is sat 10 feet away from me), on the value of QR codes.

Adam argued quite legitamately that 'for all their wizardry, they are currently being used in exactly the same way as URLs. That is, to link to a web address'


And indeed in the majority of cases that's right. eConsultancy did show, however, some really clever uses in a recent article, my favourite being the one below





The jury is still out in particular as QR codes penetration is still quite low although recent experiments by broadcasters such as the BBC could very well increase awareness. The BBC One TV Program ''The Good Cook'' now has QR codes on screen to allow you to access recipes from the show.




Danny Cohen, Controller, BBC One, says: “I want BBC One to lead the way with interactivity and technological innovation so that we can keep engaging audiences in new ways. I hope viewers will find this experiment with QR codes to be a simple but useful tool to help them re-create the recipes they see on screen.”

But of course as soon as one technology is in the consumers hand, another one takes another large step forward. Why stop at black and white boxes when actually the object itself ,once plastered with a QR code, becomes the tag itself. Check out the video


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*Phyigital belongs to those clever people at Momentum

Love Me or Like Me...Just Follow Me

In a previous post I talked about best practice in terms of un-subscription pages. One of the suggestions was to give subscribers the opportunity to follow your brand via another channel such as Facebook or Twitter.


Of course ideally you don't want subscribers to un-subscribe, but what if you notice that they are not engaging with your emails? Should you try and head off the un-subscribe at the pass?


Recently I've not been opening my Habitat emails - not because I've fallen out of love with them, but just because I'm not buying for the house. They have spotted the lack of engagement and I received a very interesting email from them this morning. The subject line was 'Love Habitat? Like us on Facebook!' and the main image and copy looked like this

'We noticed you're not loving our emails, so why not like us on Facebook instead?'


I think this is a great example of using email engagement data to keep subscribers engaged with the brand..one way or another

Social media quotes Enterprise Social 2.0 2011

I wasn't able to attend this conference but it seemed to generate some interesting sound bites
Social media quotes Enterprise Social 2.0 2011

An A to Z of eCRM - S

S is for Social

Social is everywhere but it is not the same thing to everyone.

Social has become big at double speed because it gives people a way of doing what comes naturally to them, expressing themselves, whether that be the sharing of stories, complaining, giving advice or just generally hanging out for no real reason.

But you can’t crowbar Social into your Marketing Programmes. It’s either a natural fit or it isn’t.

It doesn’t have to involve a ‘conversation’ between you and the consumer, but it could be a way of you giving the consumers an opportunity to talk with each other, or just allow people to win stuff!!

So for Social don’t just see Facebook and Twitter. Also see blogs, communities, forums, ratings and reviews and so on.

Email, Social and the Art of Storytelling with Filofax

Excuse the ESP plug on the video, but I love the way Filofax are integrating Social and Email

Socrates and Social Media, The Internet, Blogs etc

Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for. -Socrates

What has my email marketing programme got to do with CRM and Customer Experience?

In the bad old days ( or good old days if your hat was thrown in the ring with TV and Print), brands spoke at customers, interrupting their daily lives in the hope that it would cause a reaction . That reaction being that they would purchase your product, based on how the message defined the brand.

You could also argue that email marketers followed a similar route. The substantially cheaper version of ‘’spray and pray’’ was adopted by many brands and indeed encouraged by email service providers who hid behind a very thin veil of targeting to justify a great deal of finger wagging at those unaccountable ATL marketers.

But obviously the world has changed .The ‘advertising' landscape has changed alongside. And it has changed from a communications perspective in a number of ways.

Email and Social Media

Mike over at The Social Penguin asked me about how best to combine the 2 and whether ''email was dead?''. I'm very happy that he decided to post my thoughts

Social Media, Social Networking, Social Media Marketing

Mike McGrail over at Social Penguin was asking for some ideas for definitions in less than 140 characters ( yes just a Tweet's worth)

social media - is about what consumers want to talk about

social media marketing - is about how brands listen and respond to what consumers talk about

social media networking - is about consumers gathering to talk and listen to each other and the brands they love or hate


Any takers?

Redefining 'conversation'

I came across this interesting piece from the Ogilvy Blog and what conversation means these days .

To me it's interesting because it still promotes the idea of conversation as really being the constant throughout the evolution of marketing. The conversation may alter or take on a different emphasis depending on where and when it is taking place, but it still exists.

The conversation might be taking place via a social media site where peers are exchanging thoughts on a product, or it may between the brand and the consumer via feedback programs or a series of emails.

What's key is that we as marketers understand what the conversation content needs to be at that particular moment, and uses technology, where appropriate, to optimise this content and uses technology to make the conversation easier to take place.

The future is not about combining the conversation that is marketing with technology

It's about doing that now!

Twitter - All for One or One for All

A recent Harvard Business Review shows how Pareto applies to the number of Twitter users who are actually generating Tweets. It suggests that 90% of all Tweets are generated by only 10% of users.

This would seem to suggest that Twitter displays the failures of traditional 'broadcast' media where the there was a 'let's see how much of it sticks' approach to messaging.

Where are the examples of Twitter really making an impact as contributor to Social CRM? Surely being social is about having conversations with many people...not using a loudspeaker to convey a message into the ether ?