Sartorial Videos To Inspire

I'm a big fan of Mr. Porter..from their website, to their emails, to their products.

I've now become a big fan of the video content they produce. Check out this video they use to help inspire what we should be wearing by showing the trends in Florence, Italy.




Why is video important? Well video and photos are a sure way of driving engagement. Take a look at this infographic from MBOOTH



But in the case of Mr. Porter, selling fashion, it makes complete sense to inspire by suing real people in video  rather than stills or models wearing the clothes.

Anyway, I'm off to sort my wardrobe out!

Check out more Mr Porter videos on their YouTube Channel

We All Want Our Video To Go Viral

Why?

Well not necessarily because of the views its getting but because we've put something out there that people want to share.

Many branded videos for example get views just because of the marketing budget put behind it . So it's not surprising when content like this from Nike gets over 4 million views and counting

But in reality viral means that the content has been shared, usually via Facebook or Twitter so it was great to see from this Joinvan infographic that the most shared piece of video in 2012 was the Kony2012 piece



Now of course the star of 2012 was of course Psy's Gangnam Style video with over 1 billion views and its amazing the varitaion and copycats it has spawned.





But what makes a video go viral?

Well, according to Hubspot, key considerations include

- keep it short
- having a strong brand persona
- get the 'Is it real?' question asked
- Make it funny

The full list can be seen here

And if you dare go to the bottom of this post, you may even see my own Gangnam Style take.



Woods and Mcllroy beware !

You can always get your Gangnam Style at JibJab.comhttp://www.jibjab.com/holidays/christmas/gangnam_style

Fusion Marketing Experience, Brussels

It was an honour to be part of this experience...and what an experience it was!



Find out more here

Video in email saves on data segmentation?

One of the big email success stories for 2009 and for this year, will be the continued use of videos within email.

According to a recent survey by GetResponse, over 80% of SMBs intend to use video in 2010 for applications such as training, product demos etc.

This is not surprising as 65% of responders believed the use of video had a positive impact on conversion rates.

But as with any other application, proper segmentation of the audience is needed to maximise conversion.( A segmentation best practice checklist can be found on e-Circle's website).

Hence my surprise when I saw this release from PRWeb, who claim that use of video ''Saves time in campaign creation by reducing need for list segmentation''

Hmm...me thinks they should stick to PR.