Your World Cup ( of Mobile) Wallchart

Everyone needs a World Cup Wallchart!

The full report can be downloaded here

As an aside, apparently you can also use smartphones to make phone calls with.

Mass Marketing vs Personalization Infographic

Check-In Data :Privacy Concerns Stall Growth of Social Location Apps

Check-In Data: The Reality Behind the Hype infographic

Will This Inforgraphic Change When You Send Your Emails?

The Welcome Email - An Infographic

This infographic is brought to you by ExactTarget, a leader in social media marketing.

The UK Digital Landscape 2013 - Infographic

Rules Of The Content Marketing Game

Courtesy of  Fisher Vista for SocialEars via HRMarketer

15 Mobile Marketing Websites You Must Read- Infographic

It's Not A Conversation If You Don't Say Anything

The Psychology of Customer Conversion - Infographic

Getting inside the head of your customers can often help marketers move that conversion along.

This interesting infographic from HelpScout summarises a few studies that might help in that process

The full e-book is available from them here 

The CEO Conversation Infographic

For all those B2B planners looking to see how best to communicate with CEOs, this infographic from DOMO gives some interesting pointers.

Email Open Rates By Time of Day Infographic

Surely 'What time of day is it best to send my emails?' is one of the most asked questions in email marketing?

( Alongside what's an average open rate?)

Some results analysed by GetResponse in Q1 2012 have been used to create this infographic

Hanna Andrzejewska, Communication and Marketing Specialist at GetResponse says

1. The really important finding was that all messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).

2. This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long.

3. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m.

4. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.

She also told Marketing Sherpa that marketers should

One, schedule your message delivery to match the top engagement times so that [it] doesn’t wait in the mailbox for more than one hour.

Two, aiming at the afternoon upsurge will let you avoid the morning clutter (more marketers schedule their messages to land in inboxes between 6-12 p.m

Exact Target recently published this interesting interview about when to send an email.

Forget the stats. For me it boils down to this shortlist :


1 - Know your audience


That was short, but it breaks down a little further

1 - Understand what they are trying to achieve: Are they researching, buying,using the product

2- Understand how they purchase your product or service : Buying weekly groceries is different buying holidays. So should the communication timings and frequency of email

3- Understand how they consume content : Are they using mobile, tablets or desktops




And remember, if you follow the crowd, you'd better make sure your email is capable of standing out and your customer will look for it above everyone elses

The Perfect Basket Abandonment Email

In the world of Email Lifecycle Marketing, one of the topics often referred to is Basket or Cart Abandonment. 

With some statistics showing that  72% of baskets get abandoned ( source PFS Web) it's certainly an area where the right strategy in terms of following up that level of interest can pay great dividends.

But where do you start?

Well obviously one of the key areas is doing your homework and understanding what  the numbers involved are and what are the causes

• how may abandons do you get?

• what's the value of the baskets being abandoned?

• is it your checkout process that causing a problem? ( See the post from Kissmetrics 40 Checkout Page Strategies to Improve Conversion Rates )

• is the service in terms of delivery an issue? ( See my Logistics and Improving Checkout post)

But what about the all important follow up email? 

Well those very clever guys over at SaleCycle having been doing this for a few years now, and they have kindly shared this infographic on creating The Perfect Basket Abandonment Email - and judging by the results those guys get with brands such as TM Lewin, Paul Smith, Ralph Lauren and Office Shoes, it's well worth taking a look at.

Logistics and Improving Checkout

Chart courtesy of UPS, who used data from this comScore whitepaper

The Future of Email Infographic : Courtesy of Lyris

CRM to Social CRM Infographic

Courtesy of Salesforce.com

How Online Marketing Drives Offline Success - Infographic

Email Benchmark Infographic

Infographic Courtesy of E-Village

Are you Left Brain or Right Brain Marketer? (Infographic)

Pinterest Infographic: Deconstructed ...Again

Even more analysis of Pinterest