Fusion and the Road Map to Revenue

The Fusion Marketing Experience that I was lucky enough to moderate last week was topped and tailed by Kristin Zhivago, international revenue coach.

I had previously bought her book, 'Road Map to Revenue', where she lays out a simple to follow, but highly effective process to re-engineer the sales process by, wait for it, actually selling the way customers buy.

Kristin summarised her own presentation as follows:

Current customers will teach you how to sell to new customers

If you interview them the right way at the right time, 
   YOU can change your organization – 
   YOU can make it more customer-centric

Customers are ignoring marketing and sales and creating their own Customer Communities

Buying process has changed; marketing/sales haven’t

Anyone who doesn’t catch up fast will be beaten by competitors who get it

It's well worth reading

(This is actually a link to Amazon)

Connect Europe 2012

I'm looking forward to this years Connect Conference from eCircle.

In particular the Integrate sessions from We Are Social on Heinz's use of Social Media and ''Integrating Content, Social and Email'' by Dave Chaffey from Smart Insights

But most of all, am looking forward to attending a conference without the need to prepare a presentation!

Sexy Email Event Amsterdam

I had the honour of being invited by the Dutch Dialogue Marketing Association  to present at their 3rd Sexy Email Event. I gave my view on what made email sexy...data or creative?

Here is a snapshot of the event.