Location, Location..Fined!

Did you know that earlier this year car rental group Europcar was fined for tracking customer rentals via GPS without their consent?

Allegedly to ensure that customers did not breach the rental agreement in terms of location it does highlight the need to be transparent with customers about how we use the technology and data at our disposal

Reading the Signs

I came across the FIAT Street Evo app recently and was impressed by the numbers claimed at the end of the clip.

1. 1 million signs spotted
2. Great feedback
3. The most viewed Fiat brochure in history!

I think the use of technology, location , gamification make the campaign truly engaging.

Let's hope the conversations turned into conversions.