It's all about the conversation...or is it?: About Me

I work as a independant consultant at everywhere CRM where my remit is to create first class eCRM programmes leveraging and optimising my clients' Digital, Direct, Data, Mobile and Social expertise.
Don't be confused about the 'e'. It's not for 'e'mail. It's about understanding that it's about the Brand being 'e'verywhere

A Strategic Role helping client teams and clients use digital technology to create multi touchpoint connections with and between consumers by

- creating and sharing best practice

- developing strategic global partnerships with technology providers

- providing thought leadership across the organisation and beyond

- delivering bespoke training
- delivering strategic and practical consulting to both clients and internally

A wealth of B2B and B2C experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on digital CRM and eCRM Planning. Often described as a Conversation Engineer, I have created brand conversations in Retail, IT, B2B, Travel & Leisure, FMCG and Financial Services.

A speaker having presented at Fusion Marketing Experience, Webtrends Engage, The European Email Marketing Conference as well as for the Dutch DMA

Other roles have included time as Head of eCRM for EHS 4D, Strategy Consultant with digital marketing experts eCircle as well as senior multi channel planning roles with Publicis Dialog and Golley Slater

Prior to these agency roles I was self employed as a Marketing Solutions Consultant.

Brands I've worked with Include