Showing posts with label conversations socialmedia. Show all posts
Showing posts with label conversations socialmedia. Show all posts
Monday, 21 February 2011
Monday, 19 July 2010
Socrates and Social Media, The Internet, Blogs etc
Employ your time in improving yourself by other men's writings, so that you shall gain easily what others have labored hard for. -Socrates
Friday, 19 February 2010
Redefining 'conversation'
I came across this interesting piece from the Ogilvy Blog and what conversation means these days .
To me it's interesting because it still promotes the idea of conversation as really being the constant throughout the evolution of marketing. The conversation may alter or take on a different emphasis depending on where and when it is taking place, but it still exists.
The conversation might be taking place via a social media site where peers are exchanging thoughts on a product, or it may between the brand and the consumer via feedback programs or a series of emails.
What's key is that we as marketers understand what the conversation content needs to be at that particular moment, and uses technology, where appropriate, to optimise this content and uses technology to make the conversation easier to take place.
The future is not about combining the conversation that is marketing with technology
It's about doing that now!
To me it's interesting because it still promotes the idea of conversation as really being the constant throughout the evolution of marketing. The conversation may alter or take on a different emphasis depending on where and when it is taking place, but it still exists.
The conversation might be taking place via a social media site where peers are exchanging thoughts on a product, or it may between the brand and the consumer via feedback programs or a series of emails.
What's key is that we as marketers understand what the conversation content needs to be at that particular moment, and uses technology, where appropriate, to optimise this content and uses technology to make the conversation easier to take place.
The future is not about combining the conversation that is marketing with technology
It's about doing that now!
Monday, 3 August 2009
It's all about influencing the conversation
It's no real surprise that Nielsen's latest global research on trust in media highlights the importance of the personal recommendation.
What is surprising is how often brands ignore this fact when thinking about B2B audiences, in particular in the SME and Micro segments. Of all the B2B audiences, these are probably the ones that act more like normal consumers looking to peer recommendations and personal experiences for help in purchase decisions.
The Nielsen article can be seen here
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