Why would send me an email promoting your new product
...when right at that moment if I go to your website I get this?
Most conversations are simply monologues delivered in the presence of a witness....Margaret Millar
Wednesday 27 March 2013
Monday 25 March 2013
Friday 22 March 2013
Thursday 21 March 2013
Wednesday 20 March 2013
Obama and Subject Line Testing
Testing up to 18 copy / subject line variants at a time, the Obama team discovered that the subject line 'Hey' was the one that drove the most donations. It literally brought in millions of dollars!
Original article can be found here
Original article can be found here
Tuesday 19 March 2013
Monday 18 March 2013
Sunday 3 March 2013
Saturday 2 March 2013
Friday 1 March 2013
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