Tuesday, 13 March 2012

Email Holding It's Own

Marketing Channels Used According to UK B2C Marketing Professionals, Sep 2011 (% of respondents) 

According to SkyIQ and as reported on emarketer , email in the UK is still very popular with B2C marketers.

Despite the noise being made from the Social side of the fence, it still seems that delivering tailored content via email is key to many marketers marketing plans.

There is of course a view that Social has merely replaced TV as the broadcast channel of choice, without really being able to deliver the personal content that email can.

With the Ehrenberg Institute talking about less than 0.5% of 'fans' interacting with brands on Facebook and IBM talking about a considerable gap between what consumers want from social media interactions with a brand and what the brand thinks they want, there would seem to be still a great role for email - even if it is based on delivering promotions and discounts.

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