Tuesday, 13 March 2012

Personalised Search a Customer Experience Too Far?

A recent study in the US from Pew, came up with consumers fears about search engines using past search to filter future results. In particular:

65% say it is bad.because it may limit the information you get online and what search results you see ..and indeed this may result in less innovation going forward. ( See the origin of the word Serendipity for a slight distraction)

73% say it would  NOT BE OKAY with a search engine keeping track of your searches and using that
information to personalize your future search results because you feel it is an invasion of privacy

A summary of the findings can be found on this pdf

No comments:

Post a Comment