Tuesday, 26 June 2012

5 Email Subject Lines You'll Never Read But You Actually Get Every Day





If every email you sent cost the same as a piece of direct mail, you'd think twice before sending your next campaign out...wouldn't you?

  1. 50% Off Items  in Colours You Won't Like And Are Not Available In Your Size
  2. A Further 20% Off the Stuff You Didn't Want to Buy at Even 50% off
  3. You've Never Opened an Email From Us Before But It Doesn't Cost Us Much to Send You Another
  4. Some Great Offers Based on What Someone Else Bought
  5. Don't Bother Reading This On Your Mobile

Other Contributions Welcome........

17 comments:

  1. "FREE gifts and 20% off ladieswear..."

    You know me Gianfranco, I *usually* wear mens clothes.

    ReplyDelete
    Replies
    1. Yes, I've seen your weekend outfits.

      Delete
  2. Please enter your SAT Score divided by your IQ to the third power as a percentage of how much of this email you will be able to easily scan and understand.

    ReplyDelete
  3. Now you know I don't like long subject lines ;-)

    ReplyDelete
  4. ****20% Price Increase + Shipping Extra on All Out of Stock Items****

    ReplyDelete
    Replies
    1. Loren, I hope you didn't buy 2...

      Delete
    2. Oh yes...and I paid extra for the overnight shipping....

      Delete
  5. - "Last chance to..."
    - "Check out this lame article that you have already ignored!"
    - Any subject line containing "Must" such as "Must-read" or "Must-attend"
    - "You bought/inquired last year, but haven't heard from us since, yet we act act as if you should remember us."

    ReplyDelete
  6. 7 secrets that an expert like you already knows
    Our best ever sale, never to be repeated discounts - until next week
    Deadline tonight (but if you don't take the deal we'll extend that deadline)
    New car deal for people like you with no driving license
    Those 7 secrets repeated again but dressed up to sound different

    ReplyDelete
    Replies
    1. Love the deadline and discount ones Tim. I was thinking along those lines as well....doesn't there always seem to be another sale, just after the last one ended?

      Delete
    2. In doing some recent research and benchmarking work I found one company that gave a '24 hour flash sale' price on some items. When I checked it was several days later the website still listed the same flash sale prices.

      Delete
    3. Tim, you need to get out more...

      Delete
  7. Here's an exclusive offer just for YOU. Honestly, it's just for you and we are not sending this offer to any of our other subscribers. Actually we have put together this whole campaign for you because you are special.

    ReplyDelete
    Replies
    1. You mean I'm not special Fiona? @fkrobson

      Delete
  8. Because you are special [insert first name here]

    ReplyDelete
    Replies
    1. Thanks (insert_firstname_) @jvanrijn

      Delete