US car giant General Motors (GM) has said it will stop advertising on Facebook
Apparently GM don't believe that paid for advertising on Facebook doesn't influence consumers into buying a car.
I've suggested that previously that ' interruption marketing ' on social sites isn't a million miles away from old fashioned TV advertising and detracts from the real essence of being social. But there is no denying that ads either on Facebook or TV have some impact.
I think the Ford spokesman captured it perfectly..
"You just can't buy your way into Facebook. You need to have a credible presence and be doing innovative things."
Of course, it could just be that the ads weren't much good. And of course an ad isn't the only influence on a purchase decision, but one of many.