Tuesday, 12 April 2011

An A to Z of eCRM - O

O is for Offline or Online?

Or Both?

Only 10% of brand conversations take place online.

Google stated recently that 97% of commerce still happens off line

The shopping malls of Europe are not devoid of people on a Saturday afternoon because they are sitting at home being online.

A large percentage of our digital activity drives people into traditional bricks and mortar - even if the final sale doesn't place there.

We need to remember that in most cases, it is not a case of one or the other but both.

 Our audience will expect us to realise this and expect us to be consistent

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