Saturday, 6 August 2011

Reading the Signs

I came across the FIAT Street Evo app recently and was impressed by the numbers claimed at the end of the clip.

  1. 1 million signs spotted
  2. Great feedback
  3. The most viewed Fiat brochure in history!





I think the use of technology, location , gamification make the campaign truly engaging.

Let's hope the conversations turned into conversions.

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