- 1 million signs spotted
- Great feedback
- The most viewed Fiat brochure in history!
I think the use of technology, location , gamification make the campaign truly engaging.
Let's hope the conversations turned into conversions.
Saturday, 6 August 2011
Reading the Signs
I came across the FIAT Street Evo app recently and was impressed by the numbers claimed at the end of the clip.
I think the use of technology, location , gamification make the campaign truly engaging.
Let's hope the conversations turned into conversions.
I think the use of technology, location , gamification make the campaign truly engaging.
Let's hope the conversations turned into conversions.
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