Email, Social and the Art of Storytelling with Filofax

Excuse the ESP plug on the video, but I love the way Filofax are integrating Social and Email

A Little Conversation Helps

Jordie van Rijn recently interviewed me for Social Email Marketing in advance of the Fusion Marketing Experience Conference where I will be speaking at in March, so here are a few snippets from that conversation.

'a few times last year, I talked about it all being about the conversation. I admitted at the end of that that it was a big fat lie. It was actually all about the conversion… It’s just that a little conversation helps.'

'There is no such thing as Best Practice. You define your own Best Practice, for your Brand your Customer and your Business Model'

'Although we talk about it now, I think Marketers will still remain surprised about how difficult it will still be to attribute return to different channels'

For the full interview click here.

Jordie is an independent email marketing consultant with his company eMailMonday.

What is the Meaning of Influence?

Created by Brass during Social Media Week London Brass

What to Do When Permission Goes Away

Following on from my 'I'm a subscriber get me out of here' post I came across this interesting piece from Clickz

Fusion Marketing Experience, Brussels

The preliminary line up for the Fusion Marketing Experience event in March has just been announced. I’ll be presenting a keynote alongside some great speakers presenting through out the day including 

• Olivier Blanchard
  
• Dave Chaffey
  
• Dela Quist
  
• Trey Pennington
  
• Joost de Valk
  
• Richard Sedley
  

There is an early bird discount on tickets so visit the Fusion Marketing Experience website