Jordie van Rijn recently interviewed me for Social Email Marketing in advance of the Fusion Marketing Experience Conference where I will be speaking at in March, so here are a few snippets from that conversation.
'a few times last year, I talked about it all being about the conversation. I admitted at the end of that that it was a big fat lie. It was actually all about the conversion… It’s just that a little conversation helps.'
'There is no such thing as Best Practice. You define your own Best Practice, for your Brand your Customer and your Business Model'
'Although we talk about it now, I think Marketers will still remain surprised about how difficult it will still be to attribute return to different channels'
For the full interview click here.
Jordie is an independent email marketing consultant with his company eMailMonday.