Thursday, 15 July 2010


Persuasion can be boiled down to 3 success factors

Ethos - before you can convince an audience, they have to accept you as credible
Pathos - the quality of a persuasive argument that appeals emotionally
Logos - is synonymous with a logical argument, does it make sense

This is as true today with any form of marketing communication as it was in the 4th Century BC 

Thank you Aristotle

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