Friday, 15 June 2012

Improving Data Capture with Social Sign-in

I was very pleased to be invited to the Silverpop Customer Summit, Amplify , this week in London

One of the topics raised was that 77% of people  said they would prefer Social Sign-in as opposed to other methods of registration. In fact that number is now as high as 85% in the UK according to research from Janrain

Other takes outs include that

  • 78% of consumers admit to having given incorrect profile info
  • 82% might leave a website if asked to register the traditional way
( Funnily enough Janrain doesn't offer Social Sign-in to register for the report)

This reminded me of the Google Checkout video that raised a few laughs last time I presented it at a conference last year


Silverpop were actually the first in the industry to introduce this

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