I came across this interesting piece from the Ogilvy Blog and what conversation means these days .
To me it's interesting because it still promotes the idea of conversation as really being the constant throughout the evolution of marketing. The conversation may alter or take on a different emphasis depending on where and when it is taking place, but it still exists.
The conversation might be taking place via a social media site where peers are exchanging thoughts on a product, or it may between the brand and the consumer via feedback programs or a series of emails.
What's key is that we as marketers understand what the conversation content needs to be at that particular moment, and uses technology, where appropriate, to optimise this content and uses technology to make the conversation easier to take place.
The future is not about combining the conversation that is marketing with technology
It's about doing that now!