Monday, 3 August 2009
It's all about influencing the conversation
It's no real surprise that Nielsen's latest global research on trust in media highlights the importance of the personal recommendation.
What is surprising is how often brands ignore this fact when thinking about B2B audiences, in particular in the SME and Micro segments. Of all the B2B audiences, these are probably the ones that act more like normal consumers looking to peer recommendations and personal experiences for help in purchase decisions.
The Nielsen article can be seen here