S is for Social
Social is everywhere but it is not the same thing to everyone.
Social has become big at double speed because it gives people a way of doing what comes naturally to them, expressing themselves, whether that be the sharing of stories, complaining, giving advice or just generally hanging out for no real reason.
But you can’t crowbar Social into your Marketing Programmes. It’s either a natural fit or it isn’t.
It doesn’t have to involve a ‘conversation’ between you and the consumer, but it could be a way of you giving the consumers an opportunity to talk with each other, or just allow people to win stuff!!
So for Social don’t just see Facebook and Twitter. Also see blogs, communities, forums, ratings and reviews and so on.