Wednesday, 17 August 2011
Friday, 12 August 2011
Who I ReTweet
According to Tweetstats these are the people I RT the most...and so the ones I recommend on FollowFriday #FF
Thank you :
@chrisgomedia @conversionation @socialemail @eCircleUK @B2BMarketingEU @jvanrijn @andrewbonar @DMA_UK @indiescott @philipstorey
Thank you :
@chrisgomedia @conversionation @socialemail @eCircleUK @B2BMarketingEU @jvanrijn @andrewbonar @DMA_UK @indiescott @philipstorey
Thursday, 11 August 2011
From Crowd Sourcing to Crowd Tapping
A new way for Brands to connect with and reward consumers
Essentially it allows rewarding of actions like completing surveys, voting polls, participating in a live-online discussions or sharing brand-related content with a few friends via social media and the Crowdtap platform. The reward points can be redeemed for things like Amazon gift cards, or donations to a charity.
www.crowdtap.it
Essentially it allows rewarding of actions like completing surveys, voting polls, participating in a live-online discussions or sharing brand-related content with a few friends via social media and the Crowdtap platform. The reward points can be redeemed for things like Amazon gift cards, or donations to a charity.
www.crowdtap.it
Monday, 8 August 2011
Phygital* - Will The Real QR Code Please Stand Up
A read an interesting piece from Adam Hutchinson the Lead UX Architect at EHS4D ( in fact there he is sat 10 feet away from me), on the value of QR codes.
Adam argued quite legitamately that 'for all their wizardry, they are currently being used in exactly the same way as URLs. That is, to link to a web address'
And indeed in the majority of cases that's right. eConsultancy did show, however, some really clever uses in a recent article, my favourite being the one below
The jury is still out in particular as QR codes penetration is still quite low although recent experiments by broadcasters such as the BBC could very well increase awareness. The BBC One TV Program ''The Good Cook'' now has QR codes on screen to allow you to access recipes from the show.
Danny Cohen, Controller, BBC One, says: “I want BBC One to lead the way with interactivity and technological innovation so that we can keep engaging audiences in new ways. I hope viewers will find this experiment with QR codes to be a simple but useful tool to help them re-create the recipes they see on screen.”
But of course as soon as one technology is in the consumers hand, another one takes another large step forward. Why stop at black and white boxes when actually the object itself ,once plastered with a QR code, becomes the tag itself. Check out the video
>
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*Phyigital belongs to those clever people at Momentum
Adam argued quite legitamately that 'for all their wizardry, they are currently being used in exactly the same way as URLs. That is, to link to a web address'
And indeed in the majority of cases that's right. eConsultancy did show, however, some really clever uses in a recent article, my favourite being the one below
The jury is still out in particular as QR codes penetration is still quite low although recent experiments by broadcasters such as the BBC could very well increase awareness. The BBC One TV Program ''The Good Cook'' now has QR codes on screen to allow you to access recipes from the show.
Danny Cohen, Controller, BBC One, says: “I want BBC One to lead the way with interactivity and technological innovation so that we can keep engaging audiences in new ways. I hope viewers will find this experiment with QR codes to be a simple but useful tool to help them re-create the recipes they see on screen.”
But of course as soon as one technology is in the consumers hand, another one takes another large step forward. Why stop at black and white boxes when actually the object itself ,once plastered with a QR code, becomes the tag itself. Check out the video
>
<
*Phyigital belongs to those clever people at Momentum
Saturday, 6 August 2011
Reading the Signs
I came across the FIAT Street Evo app recently and was impressed by the numbers claimed at the end of the clip.
I think the use of technology, location , gamification make the campaign truly engaging.
Let's hope the conversations turned into conversions.
- 1 million signs spotted
- Great feedback
- The most viewed Fiat brochure in history!
I think the use of technology, location , gamification make the campaign truly engaging.
Let's hope the conversations turned into conversions.
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