Tuesday, 23 February 2010

How to start off an email conversation...the right way

Well, still no welcome from any of the political parties. They should take a leaf out of the Sunday Times Wine Club. As soon as I had registered with them and agreed to join their email list, I received a welcome email from them, the contents of which are below.

Many thanks for letting us know you'd like to hear from us. From now on we'll keep you up to date with all our latest news and offers.

As we often buy limited-edition wines from quality-driven producers (the sort a supermarket would be forced to overlook) our list changes frequently. With great new discoveries coming in and out of the cellar all the time, it's worth staying in touch and checking your emails regularly to avoid missing out.

If you'd like to see our latest offers - and find details of our relaxed tasting evenings - please visit our website.

Best wishes,

Dan Snook, Wine Director

An immediate welcome with confirmation that I had registered and with some indication of what I can expect.

Lets hope the wines are as good!!

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