Friday, 19 February 2010

Off the Peg Campaigns or Bespoke?

Some companies want to simply build a program mostly based on blueprint, best practice.

In reality, best practice can only be a starting point.The best campaigns can only come into place by using the insights that come from a company’s real data about customers and competition. About what they are doing and what they have done.

Combining these elements pays off in the end.

Start off with what you want from a shirt, but get it tailored to suit you

A custom-designed shirt always fits better!

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