Don’t turn your email newsletter into a Snoozeletter.
You spend all that time encouraging people to subscribe to your emails, there is an initial honeymoon period when it’s all new and lovely, but the novelty wears off and the same old content starts to become irrelevant and engagement drops.
And what happens? Divorce. The customer or prospect unsubscribes or just ignores your emails and they end up losing priority in the inbox.
Keep it relevant, keep them awake!