Tuesday, 3 May 2011

An A to Z of eCRM - Y

Y is for Yare

Yare means characterized by speed and agility.

And that’s exactly what eCRM has to be now and in the future. 

Consumer engagement takes place at light speed. Negative reviews spread like wildfire across communities…perhaps slightly faster than positive ones.

eCRM has to be ready to be of the moment, sometimes to capture that opportunity to spark a conversation; clinch a deal or to amplify a positive sentiment.

So that means having the strategy, processes, people and tools to allow you to do that.

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