I haven't been speaking to HMV recently - that's Amazon's fault to be honest .
Well HMV noticed and sent me a very nice email asking me to tell them what I wanted to hear about.
The Customer Preference page they sent me too was a nice example of how you can make these pages a little more engaging.
It let me switch my emails on or off and provided sliders to let me decide which of the categories I wanted to hear more or less about..
A couple of nice touches were the inclusion of :
My nearest store details - nice multi-channel touch although shame they didn't ask me to confirm that was my Preferred Store
An indication of how many emails I might expect to get from them - although again an option to change that would have been a great move
The acid test is...will I notice any difference in next weeks emails?