I'm a big fan of Mr. Porter..from their website, to their emails, to their products.
I've now become a big fan of the video content they produce. Check out this video they use to help inspire what we should be wearing by showing the trends in Florence, Italy.
Why is video important? Well video and photos are a sure way of driving engagement. Take a look at this infographic from MBOOTH
But in the case of Mr. Porter, selling fashion, it makes complete sense to inspire by suing real people in video rather than stills or models wearing the clothes.
Anyway, I'm off to sort my wardrobe out!
Check out more Mr Porter videos on their YouTube Channel