Wednesday, 3 March 2010

Video in email saves on data segmentation?

One of the big email success stories for 2009 and for this year, will be the continued use of videos within email.

According to a recent survey by GetResponse, over 80% of SMBs intend to use video in 2010 for applications such as training, product demos etc.

This is not surprising as 65% of responders believed the use of video had a positive impact on conversion rates.

But as with any other application, proper segmentation of the audience is needed to maximise conversion.( A segmentation best practice checklist can be found on e-Circle's website).

Hence my surprise when I saw this release from PRWeb, who claim that use of video ''Saves time in campaign creation by reducing need for list segmentation'' thinks they should stick to PR.

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