Wednesday 23 March 2011

An A to Z of eCRM - E

E is for Engaging

Engaging by knowing where your audience is! You can’t decide in advance which channels you are going to use. There is no one answer.

Engaging by knowing what your audience wants.

Engaging by knowing when they want to be engaged and when they don’t.

Engaging by knowing how they want to be engaged.

How? By listening

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