Friday, 25 March 2011

An A to Z of eCRM - F

F is for Fan, Friend or Follower

We all love to have fans, friends and followers. But let’s not collect them for the sake of it. The question should never be at the outset, ‘How many Fans should I have?’

What do the three Fs give us?

Well, they attract others, like gravity; the bigger the mass the bigger the pull.
They exert influence, so we need to be able to help them exert the right influence.

They buy – well, hopefully they buy.

All of the above are forms of engagement, which ultimately is what we are aiming to achieve.
Followers = Vanity, Engagement = Beauty; but remember that Engagement is in the eye of the beholder.

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