Tuesday, 1 March 2011

How personal is personal ?

I came across this very amusing piece which is actually all about the room you get in Europe Business Class on KLM.

Of course it has similarities with the feelings our customers might have if we use too much personalisation with our targeting efforts. We need to be as relevant as possible but not in such a way that scares them or feels like we are intruding.

It is a fine line..but meanwhile...this should make you smile

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