Saturday, 5 March 2011

The New Reality of eCRM

Do loyalty programs actually work?

How do you define “relationship” in the context of marketing?

What channels do you think are the most effective for CRM? Phone? Email? Social?

My answers to these questions and more in an interview on Social Marketing Forum in advance of my keynote presentation at Fusion Marketing Experience in Brussels on March 23rd

Many thanks to Jim Ducharme for the great questions. Follow Jim here.

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