Saturday, 27 August 2011
How to Start an Email Conversation
A few months ago I wrote a post on how to start a conversation the right (It's all about the conversation...or is it?: How to start off an email conversation...the right way) . And with this post I gave some tips on sign up
I was sent this fantastic piece of work that shows the benefits of asking people to confirm their email address in the subject line of the confirmation email. ( see it here )
Definitely worth an A/B Test don't you think ?