The use of the words ‘user’s manual’ would seem to set the tone for this book, positioning it as some kind of reference piece for those of us involved with the practicalities of online marketing. Indeed, the quote from Chris Brogan on the front cover, “This book is actionable. It’s useful…Murray’s given you all you need to get started”, would back this up.
The book tackles what in the author’s opinion are the basics of online marketing: social media, digital branding, company websites, blogging, online PR and blogger outreach, email marketing, video marketing, affiliate marketing, SEO, digital advertising, with each chapter aiming to cover these various elements. It was inspired by the experience of the author being asked to go away and write the digital strategy for the organisation.