In February 2012, the Pew Internet and Life Project came up with a few nuggets
The Rise of the Connected Viewer
52% of adult cell phone owners use their phones while watching television
35% of cell owners who use the internet, email or apps on their phone used their phone to visit
a website that was mentioned on television
The Rise of the Distracted Viewer
38% of cell owners used their phone to keep themselves occupied during commercials or breaks
in something they were watching
The Rise of the Unbelieving Viewer
22% of cell owners used their phone to check whether something they heard on television was
true or not
The full report is available here
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