Monday, 3 September 2012

Elements of Relevancy

What kind of reaction do you want when you send an email or other message to your customers?

The reactions are likely to fall into 1 of 3 categories in the customer's mind

Delete - Why?...because based on the last few messages you've sent me I have no time now nor later to open it. ..even to un-subscribe

Later - Why?..because you generally send me good content that I like, but I haven't got time right now to give you my full attention while perhaps I'm mobile

Now - Why..because it's Timely, has the right content, recognises the device I'm using and as a result is  Relevant and hence is of Value to me

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