Sunday, 30 September 2012

Disney and Digital - a CMO Perspective

Having undertaken some eCRM work with Disney EMEA last year, I was interested in this interview with Federico Gonzalez, SVP Marketing & Sales EMEA Disney

I particularly liked his moment of truth with digital where he found his choice of hotel being influenced by someone he didn't know



More CMO videos can be seen at http://www.cmoworldtour.com

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